This is not a Photoshop or sfx experiment. No, this is what happens when you combine a toaster, a couple thousand pieces of bread, and a woodburner. If you aren’t familiar with the videos of OK Go, they are all massive, complicated productions. This one is no exception.
NOTE: All 215 loaves of bread used in this video were, according to the band, past their “use by” dates and were “rescued from the clutches of certain disposal.”